Why it’s critical to Elevate Your Messaging from a Social Media Marketing Expert
Nov 14, 2024
Article by Leander Knight
In today’s marketing landscape, we’re seeing more and more moderation on social media, especially when it comes to income and lifestyle claims. I’m sure you have all seen various coaches and mentors tell you how they hit the elusive 10k month, 100k month, Million $ month. Or the pictures of the successful entrepreneur standing near the Lamborghini the isn’t theirs. Even the ones sipping margaritas on the beach because they only work 2 hours a day. The problem is, with this type of messaging not everyone can back up their claims. So even entrepreneurs with integrity are losing face.
I don’t know about you but Content is the driving force behind my brand visibility and growth. Which means, reviewing your messaging should be a priority, especially with AI and content moderation becoming more prevalent on social media platforms. Lifestyle claims, income promises, and other transformational statements are now under the microscope by the platforms, making it increasingly difficult for established coaches and healers to connect with their audience in the same way they used to.
So, as an ethical entrepreneur, you’re wondering…… “how can I make this changing landscape work for me without losing my voice or my message?” The answer lies in messaging elevation.
Why Elevated Messaging is Essential in 2025
With social media platforms ramping up their AI-powered moderation tools, content that features lifestyle or income claims is often flagged, censored, or even removed. For coaches, healers, and service-based entrepreneurs who rely on their content to communicate success stories or client transformations, this can present a major challenge.
Are your posts gaining the same traction or worse, being deleted without warning?
I’ve heard multiple coaches tell me this recently —> you’re not alone. I wouldn’t recommend you stop sharing yours and your clients wins but to refine how you talk about them.
What TF Does “Elevated Messaging” Mean?
Elevated messaging goes far beyond the surface-level promises of glitz and glamour and instead focuses on the deeper, emotional, and transformational aspects of your work. It allows you to communicate the true value of what you offer without relying on the exact phrases that are triggering AI filters.
How to Elevate Your Messaging
Here are three ways to elevate you communicate with your audience for more impact and authenticity:
- Focus on Transformation
Your audience is looking for more than just numbers—they want to know how your offer will change their relationship, health, or their business. When you center your message around transformation, you create a connection that cuts through the surface of metrics. Highlight the internal shifts your clients experience: their newfound clarity, their increase in self-worth, or their sense of empowerment.
- Use Storytelling to Connect
Sharing transformation stories—yours and your clients’—is one of the most effective ways to elevate your messaging. Storytelling connects emotionally with your audience, allowing them to see themselves in the narrative. It moves the conversation away from hard claims and into the heart of the transformation you offer.
- Include Emotional Impact
Messages that help the reader feel into the experience are more likely to connect. By leaning into how having what they want feels, you can bypass the temptation to rely on lifestyle or financial claims. For more impact, remember to preface this with the tangible result.
Navigating Social Media Moderation with Elevated Messaging
AI is here to stay and we see it playing a larger role in content moderation, as entrepreneurs we must adapt. The truth is, I’m constantly hearing that platforms like Instagram and Facebook are increasingly limiting posts that focus heavily on lifestyle promises, quick-fix solutions, or high-income claims. But this shift doesn’t have to limit your reach or impact.
By embracing an elevated messaging strategy, you not only ensure your content aligns with social media guidelines, but you also build a stronger connection with your audience. Your message becomes about empowerment, transformation, and lasting change—values that are universal and timeless.
Driving Traffic with Elevated Messaging
When your messaging is in alignment with both social media policies and your authentic self, the result is: attracting aligned clients. To make the most of this strategy, remember to direct your audience to the next step.
If you’re ready to elevate your messaging and attract clients who are aligned with your values, download my free Elevated Offer Formula. This free guide will help you create ethical messaging that stands out and connects with the clients who need you most.
https://www.leanderknight.com/freebie
About Leander:
Leander is an experienced Marketing and Communication Expert, dedicated to helping soul led entrepreneurs attract high value clients. She specializes in organic lead generation. Her approach blends strategic content marketing with mindset and energy work, fostering both business success and deep personal transformation.
References
Facebook and Instagram’s Community Standards: Meta’s Community Standards
TikTok’s Content Moderation Policies: TikTok’s Community Guidelines
YouTube’s Policy on Misinformation: YouTube’s Misinformation Policies
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