What to do when you keep hearing, "Your prices are too expensive."

copywriting messaging positioning prices pricing strategy Jun 28, 2025

Most entrepreneurs feel the pressure of this statement. After all, an entrepreneur wants to help people and typically there's already guilt revolved around charging, well, anything! So, when the price complaints roll in instincts say, "oh no! I better lower my prices!" Don’t Freaking Do It! Lowering your prices won't solve the problem.

Here's some trouble shooting to do if you keep hearing the price objection:

1. It’s unclear the transformation your offer provides

If we're confused or unclear about what we get out of what we're buying, then we don't fully value it. Most entrepreneurs mistakenly highlight the features of an offer when they should be a footnote. Clarity in our copy makes a world of difference in the desire your prospects will feel.

2. You’re targeting the wrong niche

It doesn't matter what something costs or how cheap it is if we don't want it. Your niche should already desire the transformation your product or service offers. Specificity in copy attracts the right people.

3. You’re not charging enough

Usually, your prices are too low when you hear that your prices are too high - I know that sounds backwards. But when you're not bottom or the barrel cheap, the deal seekers deem you to be "too expensive" and the people seeking quality think your prices are too cheap to make what you offer any good. Raising your prices attracts the people seeking value.

4. You’re doing too many freebies

If you’re freebie central, then why would anyone pay for your stuff? You'll have the freebie crowd following you around, but they don't like to pay for things. Freebies have their place (opt-ins, summits, samples, launches) but are most powerful when used sparsely.

5. You’re inconsistent

If you’re inconsistent on social media you'll lack the trust needed with your audience to have them invest with you. Practice consistently showing up.

6. You don’t have brand authority or positioning

If we can't tell what makes you unique and different from other options in the same field, then we will price compare. Standing out and being wholly unique means there's no one else anyone can compare you too and you can name your price.

7. Your prices aren’t transparent.

Most entrepreneurs don't share their pricing publicly which is detrimental. Many people will just assume everything is free. Share your prices! If the first time a prospect hears a price from you is on the sales call, you’re in trouble. By placing your pricing in your posts and on your website, we automatically associate you with value!

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What to do when you keep hearing, "Your prices are too expensive."

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