What is Kajabi's New AMPLIFY Platform?
Jul 09, 2026
If you are trying to grow your digital business right now, the traditional traffic game feels completely rigged.
You pour thousands of dollars into cold social media ads, only to get trapped in an endless loop of optimizing pixels, dealing with sudden algorithm shifts, and crossing your fingers that a tiny fraction of those clicks might eventually turn into real buyers. It’s exhausting, expensive, and incredibly unpredictable.
But there is a massive shift happening right inside the ecosystem we already use every single day. Kajabi recently quietly launched its brand-new Amplify platform, and as one of the platform’s top active publishers, I am here to tell you: this is the single most powerful growth asset creators have seen in years.
If you aren’t actively using Amplify yet, either to monetize the audience you’ve worked so hard to build or to place your offer directly in front of warm, highly targeted buyers, you are leaving massive revenue and growth on the table. Here is exactly what Amplify is, why it works so beautifully, and how you can start leveraging it today.
What is Kajabi Amplify (And Why is it Different)?
Amplify is Kajabi’s brand-new, built-in expert-to-expert promotion and sponsorship network. Instead of forcing us to look outside the platform for cold traffic, Kajabi has turned its entire global ecosystem into a premium, native ad marketplace.
It bridges the gap between two types of creators directly inside your dashboard:
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Sponsors (The Advertisers): Creators who want to grow their email lists, fill their funnels, or launch new offers by buying feature spots inside other creators’ email broadcasts.
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Publishers (The Hosts): Creators with established, engaged email lists who want to instantly monetize the broadcasts they are already sending by hosting highly relevant sponsorships.
This isn't an uncurated, chaotic marketplace. It’s a clean, direct, and completely transparent peer-to-peer directory where you can look up creators, see their upfront pricing and audience metrics, and pitch collaborations in just a few clicks.
The Core Philosophy: Amplify bypasses the cold algorithms entirely. It allows you to borrow the deep trust, authority, and engagement that another top-tier creator has already spent years building with their audience.
How the Magic Happens: Inside the Native Dashboard
The beauty of Amplify is how effortlessly it integrates into the existing Kajabi infrastructure. There are no messy tracking scripts, no third-party platforms to glue together, and no manual billing back-and-forth. The entire flow is smooth and secure:
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The Direct Pitch: Sponsors browse the directory, select an ideal publisher whose audience aligns perfectly with their niche, and submit a promotion request.
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Seamless Collaboration: Once a pitch is made, an internal chat thread opens up. Both parties can easily tweak the headline, body copy, and the standard 3:1 banner image to make sure the ad feels completely natural, value-packed, and aligned with the host’s voice.
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The Native Drop-In: Publishers don’t have to manually copy-paste anything into their email drafts. Kajabi has introduced a native "Sponsored block" element inside the email builder. You simply drag it into your newsletter, and it automatically populates the exact text, images, and trackable links agreed upon in the marketplace.
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Automated Payouts & Tracking: Kajabi handles all the administrative heavy lifting. Payments are secured instantly via an automated Stripe Checkout invoice. Clicks and opens are tracked natively with built-in UTM metrics so sponsors know exactly what kind of ROI they are getting. Publishers keep a massive 80% of the deal, paid out securely 14 days after delivery.
Why Every Sponsor Needs to Move Their Ad Budget Here
If you have an offer, a masterclass, a book bundle, or a lead magnet that you want to put in front of the right people, cold traffic simply cannot compete with an Amplify partnership.
When you buy an Amplify sponsorship, you aren't shouting into the digital void. Your copy lands directly in the inbox of an audience that is already primed to buy digital products, masterminds, and coaching. They trust the publisher sending the email, meaning your recommendation carries instant, borrowed authority. It’s the closest thing to an enthusiastic, warm introduction you can get in digital marketing.
Why Publishers Need to Turn on Amplify Immediately
As a publisher, you’ve put immense energy, heart, and consistency into nurturing your email community. Amplify allows you to start treating that newsletter like the premium digital media asset it actually is.
You have total, ultimate control over your ecosystem. You set your own rates, choose exactly who you want to partner with, and review every single word of copy before anything ever goes out to your list. It allows you to introduce your audience to incredible, vetted resources they will genuinely love, while adding a highly lucrative, recurring revenue stream to your business for doing something you were already doing anyway: hitting send on your weekly emails.
Let’s Fill the Network: My Challenge to You
An ecosystem is only as powerful as the brilliant minds inside it. Right now, Amplify is the absolute best-kept secret on the platform, and as one of its top publishers, I want to see this network explode with the incredible talent we have inside the Kajabi community.
- If you're already a Kajabi User, just log in, and on the left hand menu click on AMPLIFY to get set up.
- If you ARE NOT yet using Kajabi, set up your account here, and enjoy an extended 30-day Free Trial on Me!
Whether you want to rapidly scale your own list by getting featured in premium newsletters, or you're ready to open up a brand-new monetization stream by hosting partners, the door is wide open.
Head to your dashboard, explore the new Amplify tab, set up your profile, and let's start building a massive, self-sustaining network of creators supporting creators. I’ll see you in the directory!
Disclaimer: I’m a proud partner of Kajabi. If you use my link to get started, I’ll receive a small commission that helps support this content, with zero extra cost to you.
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