The Business Strategy You Didn’t Know You Were Missing

bundles digital marketer email marketing host list growth revenue Sep 26, 2025

If you’re looking for a business growth strategy that attracts leads, builds authority, and generates sales, all without burning yourself out—there’s one powerful move that most entrepreneurs overlook: running a bundle.

You’ve seen people launch courses, host summits, or spend thousands on ads. But bundles? They fly under the radar. And yet, they’re one of the fastest ways to create momentum in your business. Here’s why.

Bundles Create Instant Lead Generation

At its core, a bundle is a collaboration. You gather multiple contributors—coaches, creators, authors, service providers—and each one contributes a digital product or resource. All of those offers are packaged together, and participants can access them free or at a steep discount by signing up with their email.

The magic? Every contributor promotes the bundle, so instead of only reaching your own audience, you tap into everyone else’s too. Leads multiply, and suddenly, your list is growing with hundreds (sometimes thousands) of aligned subscribers in a short time frame.

Bundles Build Your Authority Fast

When your name appears alongside other experts, something powerful happens: credibility by association. Participants don’t just see your offer—they see you as part of a lineup of trusted leaders. This positions you as an authority in your niche and builds trust with new audiences before you ever sell them a thing.

Bundles Drive Sales Without Sleazy Tactics

Unlike a typical freebie, bundles offer so much value that people feel they’ve already won just by signing up. That goodwill carries over into future sales. A subscriber who first found you through a bundle is far more likely to open your emails, stay on your list, and eventually invest in your paid programs or services.

And here’s the kicker: running a bundle can also create an additional revenue stream if you sell VIP upgrades, lifetime access, or special bonuses.

Bundles Strengthen Your Network

Beyond leads and sales, bundles are one of the best networking strategies you can use. You’re not just collaborating—you’re building relationships with peers who can later become referral partners, collaborators, or even clients themselves. Business is built on connections, and bundles create them on a massive scale.

Hosting Bundles Does Require Strategy and Systems

It's important to mention, there's a lot of moving pieces involved in hosting a bundle, from selling contributor spots, to designing the funnel, organizing the contributors, creating SWIPE copy, etc. The first time you host will require some extra time for you to balance actively doing it while learning how you're integrating everything. I highly recommend using an all-in-one platform to host, with Kajabi being my #1 recommendation; this will streamline everything. I recommend participating in a few Bundles before hosting your own, to gather an idea of all the components involved.

Running a bundle is the business strategy most entrepreneurs don’t realize they’re missing. It’s a single event that checks every box: lead generation, authority, sales, networking, and long-term growth.

If you’ve been grinding away trying to grow your audience one by one, it’s time to think bigger. Bundles give you leverage. They help you reach audiences you’d never access on your own. And they position you not just as another business owner, but as the go-to leader in your space.

So if you’ve been looking for the missing piece in your growth strategy, this is it. Run a bundle. Watch what happens.

Learn how to host your own Bundle step by Step in Lush Leads and Lists.

Participate in Rise & Lead Gift Extravaganza or the Infinite Bundle as a contributor.

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