Kathie Bechtel is the owner of SJB Associates, a family-owned online jewelry business established in 1995. After beginning with gift items, the company expanded into fine jewelry in 2002 and has since built a reputation for quality, integrity, and exceptional customer service.
By day, Kathie works as a Telecommunications Analyst. Outside of her career, she has spent decades growing her eBay jewelry business, offering fine diamond jewelry, wedding bands, gemstone jewelry, gold jewelry, pearls, watches, religious jewelry, and unique gifts. Her commitment to customer satisfaction has earned more than 3,000 positive customer feedback ratings, giving shoppers confidence in every purchase.
Inspired by her father's advice to always remain independent and never "put all your eggs in one basket," Kathie built her business through determination, long hours, and an unwavering belief in treating every customer with honesty and respect. She credits persistence, careful planning, and outstanding customer service as the foundation of her success.
Today, Kathie continues expanding her online presence while embracing new technologies like AI to help grow her business. Her advice to aspiring entrepreneurs is simple: Plan, execute, don't overthink, and never let someone else's doubts define your future.
When she's not working, Kathie enjoys horseback riding, has even experienced skydiving, and still approaches life with the enthusiasm.
"I'm proof that entrepreneurship doesn't have an expiration date. I'm 67, still learning new skills, embracing AI, and as excited about growing my business today as I was when I started."
Kathie loves books by Sabri Suby: Sell Like Crazy is just one she recommends.
Readers can visit Kathie's eBay store at SJB Associates https://www.ebay.com/str/sjbassociates or at DiamondsandGifts.net.
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