Kajabi vs Amazing CRM: Which All-In-One Platform Is Right for Your Business?
Feb 21, 2026
In the world of digital business tools, all-in-one platforms promise simplicity: one login, one system, one place to run courses, funnels, emails, and sales. But not all “all-in-one” systems are created equal. Below we compare two platforms often considered by coaches, creators, and service-based entrepreneurs: Kajabi and Amazing CRM.
Overview: What Each Platform Is Built For
Kajabi is one of the most widely known all-in-one platforms. Its core strengths are streamlined course delivery, community features, and automation tools that are tightly integrated. For many creators, Kajabi becomes the central hub for hosting online courses, drip content, landing pages, and email sequences.
Amazing CRM is a newer entrant designed from the ground up to eliminate some of the limits and pricing frustrations common in older all-in-one platforms. It aims to offer the same core functionality — funnels, courses, email automation, and CRM — but with a “no limits” mindset and built-in support designed to reduce tech stress.
Feature Comparison: Building, Launching, and Selling
Course & Content Delivery
Kajabi
• Robust course builder with modules, lessons, and assessments
• Drip scheduling and member analytics
• Built-in community and discussion options to increase engagement
• Well-designed student experience out of the box
Amazing CRM
• Full course hosting with flexible lesson layouts
• Smoother transition for creators who want their existing offers to live in one place
• Integrations built for personalization and deeper CRM tracking
Bottom line: Kajabi excels in a polished learning experience, while Amazing CRM focuses on flexibility and deeper system control for scaling entrepreneurs.
Funnels & Landing Pages
Kajabi
• Ready-made templates that are easy to customize
• Good for evergreen launches, webinars, and sales pages
• Strong automation linkages to emails and offers
Amazing CRM
• Funnel builder that allows multiple entry paths and rules
• Unlimited funnels — no tier requirements
• Seamless CRM data flows that can trigger automations based on behavior
Bottom line: Both platforms let you build funnels, but Amazing CRM’s no-limit approach means you can build as many funnels as you want without upgrading plans.
Email & Automation
Kajabi
• Built-in email sequences tied to products and funnels
• Broadcast emails for announcements
• Good analytics and tagging tools
Amazing CRM
• Unlimited automated sequences and broadcasts
• Advanced tagging and behavior triggers tied to CRM activity
• Automations can tie directly into offers, follow-ups, and re-engagement rules
Bottom line: Amazing CRM often gives more automation flexibility without hitting caps — especially for businesses that send high volumes or use complex triggers.
CRM & Contact Management
Kajabi
• Basic contact tagging and segmentation
• Track purchases, email opens, and membership status
• Integrates well with native features
Amazing CRM
• Built as a true CRM at its core
• Deep segmentation based on behavior, engagement, and lifecycle stage
• Unlimited contacts without additional cost
Bottom line: If CRM capability is key to your growth (tracking leads, retention, repeat buyers, etc.), Amazing CRM’s foundation gives it an edge.
Pricing Dynamics: How Costs Stack Up
One of the most common frustrations creators express with established platforms is price creep.
Kajabi uses tiered pricing. As you grow your list, want more products, or need advanced automation, you often have to upgrade to the next plan. This means the platform cost increases as your business grows, which can sting when scaling revenue.
Amazing CRM takes a different approach:
• Unlimited funnels
• Unlimited contacts
• Unlimited automations
All without needing to jump between pricing tiers to unlock basic functionality. This makes budgeting simpler and removes the hidden growth tax that many platforms apply.
Migration & Support: How Easy Is It to Switch?
Switching platforms is one of the biggest psychological barriers for business owners considering change. Many entrepreneurs stay on systems they don’t love simply because “migration is scary.”
Kajabi does not offer platform-wide onboarding beyond its own help docs and resources.
Amazing CRM includes:
• Step-by-step guided migration support
• Optional done-for-you migration
• A team that helps map your funnels, contacts, content, and automations into the new system
This support structure reduces the real tech pain that stops so many from switching.
Who Each Platform Is Best For
Kajabi is best for:
• Creators who value polished course experiences
• Businesses with simple automation needs
• Entrepreneurs who prefer familiar ecosystem platforms
Amazing CRM is best for:
• Coaches, consultants, and service providers who want CRM-level depth
• Businesses that need unlimited funnels, contacts, and automations without upsells
• Entrepreneurs ready to replace a tech stack of multiple tools with one system
Both Kajabi and Amazing CRM are powerful tools with solid foundations. Kajabi has built a loyal following by making course building easy and visually elegant. Amazing CRM challenges the industry by removing limits, focusing on deep CRM capability, and supporting ambitious entrepreneurs without punishing growth.
If your priority is simplicity and you are comfortable with tiered pricing, Kajabi is a solid choice. If you want true unlimited capability with built-in CRM power and smoother migration support, Amazing CRM may be the smarter long-term home for your business.
Affiliate Disclaimer:
Some of the links I share may be affiliate links. This means I may earn a commission if you choose to purchase through my link, at no additional cost to you. I only recommend tools and resources I genuinely believe in.
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