How we got 100 paying clients in 20 days!
Aug 22, 2023
Wonder how we got 100 paid sign ups in just 20 days on a brand new offer!?
Sophie Bee and I did something absolutely radical and unheard of in the online coaching space. On August 1st 2023, we dropped an irresistible offer CONSISTENT CASH AND CLIENTS: the opportunity to have a 3-month $30,000 Coaching experience with two 6-Figure+ Business owners for ONLY a 1-time Payment of $75. In just 20 days 100 people jumped in. No big teams, just us selling.
Here’s WHY this worked:
1. Collaboration
Sophie and I designed this together, and both took on various aspects
of the work, to get everything in place for easy onboarding.
2. Fulfilling a Need in the Marketplace
We saw an underserved segment of the marketplace that we knew
we could serve well, and an opportunity to create not just an amazing
program but a movement within the coaching industry to put clients
before profits and inspire others to think about accessibility.
3. Enlisting Affiliates
We are sharing the wealth by offering affiliates 20% commissions on
all of their referrals who sign up for this program, allowing this offer to
reach a wider audience.
4. Promotion, Promotion, Promotion
Endless and unrelenting promotion. For 20-straight days we promoted multiple times a day. We did so primarily on Facebook (our profiles, our groups, and groups we belong to that allow promotion), but additionally used TikTok, Youtube, Instagram, and E-mail Marketing. We became impossible to ignore, and in marketing, repetition creates a feeling of familiarity, which creates trust, which makes it an easy yes after someone has seen an offer often enough. While we primarily have used organic marketing we also paid for advertising, however, the paid advertising has yet to produce results.
5. Built-In Platform
Sophie and I have been in the online space for years, have excellent reputations, built-in audiences and followers. This inspired the first wave of sign ups to come in quickly, and that momentum inspired others to take a leap of faith and join in the program.
6. Easy Yes
While this program is a high-time-investment, it’s a low-cost investment, making it easier for prospects who don’t know us to say yes, because there is very little risk on their end.
7. Incentive
We added a sign-up bonus for the first 100 people to jump in: they each received a Bonus 1:1 coaching call with us. This added urgency.
Now that we’ve surpassed 100, we’ve added a new bonus, where the 101-200th sign ups will get into 1 of 4 group coaching sessions with us,
and if we hit 200 members, we’re giving one lucky winner a 4-week 2:1 coaching package with us and 20 other members will get $1000
shopping sprees!
8. Pre-answering Objections
In our sales copy we’ve made it a point to answer questions and we've expanded on it as new ones have come up. This makes it an easy yes for prospects, giving them reassurance up front about what to expect.
See our Q&A Here:
https://amanda-rose.mykajabi.com/blog/satiate-your-wonder-
hunger-about-the-3-month-30k-coaching-experience-that-s-a-1-time-payment-of-75
9. Niche Clarity
We pre-qualified and pre-disqualified our niche by outlining who this program is for,(entrepreneurs earning less than $5000/monthly gross revenue, action-takers, coachable, online based business owners), and who it’s not for (whiners, complainers, blamers), within our sales copy.
10. Innovation
We are innovating in the marketplace by offering something no one has ever offered before: ultra-high ticket experience for a low-ticket investment.
11. We Genuinely Care
This offer, paying it forward, and accessibility are near and dear to our hearts. We love this offer and that makes it easy to promote!
12. We Keep sweetening the pot
As the marketing continues, so do the incentives to join. We’ve introduced an amazing guest trainer, prizes for participation (we’ve already handed out over $300 in prizes!), and… that’s just the beginning!
13. Publishing the Sign-Up Numbers
We’ve kept our audience up to date by regularly letting them know how many people have signed up for the program. This creates safetyin prospects that were fence-sitting that this is a good and wise investment, because other people are signing up, and there’s safety in numbers.
Want to join us for CONSISTENT CASH AND CLIENTS?
Come learn the business fundamentals that will skyrocket you to success and bring consistent cash and clients into your business!
Learn more Here:
https://amanda-rose.mykajabi.com/consistent-cash-and-clients
DOWNLOAD THE PDF copy of this blog article To Keep These Launch Tips Handy!!!
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