7 Ways to CRUSH Your Black Friday Sales this Year
Oct 17, 2023
Black Friday is JUST a few weeks away!
Most entrepreneurs get so excited about the anticipated BOON of sales that BLACK FRIDAY will bring in….
…BUT it's actually often one of the more challenging times to get sales.
In theory it sounds like a cash-cow; in reality, it's typically only profitable for businesses that have excellent positioning, a warm audience, and current customer base.
There are more broken-hearted entrepreneurs the day after Black Friday than there are broken hearted people the day after Valentines!
Here's why (and how you can make it an amazing sales time):
- ITS ONE OF THE MOST COMPETITIVE TIMES TO SELL
Advertising is up 100000% across the board from all industries. The marketing game right now is akin to all business owners shouting at the top of their lungs; so even if you're screaming too, it's hard to hear you amongst the cacophony of noise.
- PEOPLE ARE MAKING FAST CHOICES
During black Friday there's very little time to ponder your buying choices, so if you don't have a built-in audience that you've been nurturing, then you're an unknown quantity, and that means people will buy from people they already know, like, and trust instead.
- PEOPLE HAVE WISH-LISTS PRIOR TO THE SALES BEING AVAILABLE
Because of the magnitude of the sales and discounts, and the familiarity with Black Friday, and big portion of the population has a wish-list prior to the day-of, so they can make sure they buy everything they want before the sales expire. This means they have LESS time for browsing on Black Friday itself.
So, how DO YOU maximize and Monetize Black Friday for YOUR Business?
This is your opportunity to work on creating those things NOW so that you CAN make great money with Black Friday
- PREPARE NOW
It isn't about the sale/discount/deal, it's about the cultivated brand recognition, trust, and desire you have created with your audience PRIOR to black Friday. It doesn't matter if it's on sale if we don't already want it in the first place. This allllll rounds back to mastering marketing and sales in the first place.
- SHARPEN YOUR MARKETING AND SALES SKILLS NOW
Read books, take courses, or hire a coach to help you master your sales and marketing so that you sell easily on Black Friday (and the rest of the year too!)
- CULTIVATE A WARM AUDIENCE
Black Friday draws in CURRENT CUSTOMERS and WARM PROSPECTS to buy; sure, a cold prospect *might* buy, but the likelihood is extremely low, and that's more for well positioned established businesses.
- LEAK A COUPLE OF THE SPECIALS YOU’LL BE HAVING
Because people like to prep-their Black Friday shopping lists, letting your audience know a few of your door-crasher specials can help to get you on their list (and while they’re on your site buying the item on their list, they’ll be able to see the rest of your epic offers!)
- DO NOT BE SHY
Black Friday is a noisy day on social media, radio, TV, inboxes, etc. If you want to be seen, you gotta be present and persistent in sharing your offers.
- MAKE IT MORE THAN 1-DAY LONG
The gigantic box-stores often dominate on Black Friday itself, with multi-million-dollar marketing campaigns. The hubbub of the day makes it a challenge; by extending your Black Friday discount for
- GET IN FRONT OF A BIGGER AUDIENCE
Small businesses that unite to create a one-stop shop that saves people time while they browse get more eyes on their offers. This is why we run our Annual MEGA Black Friday Vendors event to help amazing businesses get out in front of THOUSANDS of eager shoppers, bring PR t their business, BOOST their overall SEO, and INCREASE their sales! Want to join the vendors event? Learn More here: https://nobsbizco.mykajabi.com/offers/SaizaqZE/checkout
Go crush those holiday sales!!
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